A message for the younger generation has been shared by Cheryl, who has revealed that she ignored advice given to her years ago. She spoke about the guidance she'd received whilst reflecting on moments from earlier in her career.
Cheryl, now 42, rose to fame on Popstars: The Rivals back in 2002, which led to the formation of Girls Aloud. She's continued to perform alongside her bandmates in the years since then, as well as having enjoyed success as a solo artist.
The former X Factor judge looked back at three moments from her career recently, including one from 2012, and said that she hadn't listened to a warning she was given at the time. She's now issued the same advice to younger fans.
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She took a "trip down memory lane" to promote skincare brand Nivea. Cheryl was announced as the face of its new Cellular Epigenetics Age Rewind Serum last month and fronts the campaign, which has marked her TV comeback following her late former partner Liam Payne's death.
In a video promoting the product, which was shared a few days ago on Instagram, Cheryl "looks back at her skin journey through the years". She's seen going through a photo album, with her then reflecting on each of the entries.
The first photo in the album showed Cheryl towards the start of her career. She said about it: "Okay, wow! What do we have here? What do I see? I see a lot of youth and innocence maybe here. On the skin as well as in the eyes.
"Before I joined Girls Aloud, I never used to wear foundation. I don't think I really paid much attention to the skin in general because I never had to. But the stage makeup, the long nights, long days, probably a bit dehydrated. Everything plays a part."
She then mentioned bandmate Kimberley Walsh, saying: "So [she] had a lot of tips when I first joined the group. She always had [a] lovely foundation base. She always had really nice skin and I learned a lot from her. Actually, funnily enough, we all used to wear the thick blue Nivea cream."
Cheryl was then shown a photo of herself on her A Million Lights solo tour in 2012. She reacted: "Oh! This was a good period of time for me - enjoying being on stage and enjoying what I do. But, yeah the makeup and the skin ... my poor, poor skin. The worst of it is that I didn't do anything to rectify it, really."
She continued by saying that she hadn't taken advice from older women seriously at the time. She said: "I did have older women around that would say 'make sure you take care of your skin now. Y'know you'll thank yourself when you get older and make sure you wear your SPF'. And you're like 'yeah yeah'. You hear it but you don't listen."
Cheryl then issued a message for fans in the video. She told viewers: "I promise you, to the younger generation and the young women out there now, taking care of your skin now, you will thank yourself as you get older."
The final photo showed Cheryl performing at Mighty Hoopla festival in 2021. She said: "Aww, here we are. I love this. This actually isn't that long ago. Maybe ... it's maybe three years ago? At a performance in Mighty Hoopla."
She added: "And yeah, you can see by now that I've started to take notice of all the data and the science we have to prove the different stresses that can affect your skin. By this era, I've definitely started taking care of the skin and based on the science."
Cheryl concluded by saying: "It was really nice to take a little trip down memory lane. I always like to look back on the old photos just to see how far I've come personally, spiritually and epigenetically. It's been a long road."
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